I talk about bicycles, I surf bicycle related websites, I write about bicycles, and I actually ride a bicycle. Therefore, according to the algorithmic reasoning of advertisers, I am a targeted audience.
That is probably true. A large portion of my meager discretionary spending is spent on bicycling related items. I’ve bought special wheels, special seat, special handlebars, and a lot of add on accessories besides that in the past two years. I’ve also bought four bicycles, and still don’t have one that I actually really like. I probably am in the targeted audience.
However, manufacturers and retailers alike are not properly targeting my particular little market niche. I have a news flash for them.
I’m not one of the spandex cyclists. Me in spandex may actually be deemed “public indecency.” I’m ever so much more than twenty, to put it as Wendy Darling did in Peter Pan. I’m also ever so much more than petite. I’m a plus sized cyclist who is also on the far side of the hill.
That doesn’t mean I WANT to go riding in frumpy clothes. Inside of this middle aged woman is a twenty year old woman who is screaming in horror and wondering what on earth happened when she wasn’t looking. That part of me wants attractive and appealing clothing suited to cycling instead of baggy sweat pants, frumpy “pedal pushers” and smock tops with a hooded sweatshirt topper.
But what I don’t want is spandex in size XS. Spandex is something middle aged people wear UNDER their clothes to control what our muscles are failing to keep from rebelling and signing on with gravity to do. Sure, some women (and men) can still wear size XS after age forty. I’m just not one of them. Even the ones that can are usually plagued with sagging skin, bony points, and flabby areas…and they too would probably look a lot better if they skip the bikini and spandex and went to something a little more “comfortable” looking and a lot less clingy.
I would like quick drying, sweat wicking clothing that didn’t develop an odor that announced my arrival ten minutes before me and the bike arrived. Especially at a reasonable price–after all, one thing we’ve learned after a long haul on this planet is that money doesn’t grow on trees, and spending too much for something you aren’t sure you are going to like can be very uncomfortable. That’s part of the reason I have a favorite brick-and-mortar bicycle shop–Neil personally guaranteed that my very expensive bicycle seat isn’t going to start oozing disgusting substances in my lifetime, and will still look good in a year. His guarantee means a lot more to me than any manufacturer’s guarantee, by the way. I’ve had too many long battles with manufacturers over the years about their warranties to make me have much faith in them. I want someone I can look in the eye to guarantee me something.
A lot of things, to the novice, especially the more thrift conscious and less brand conscious, make us question the merit of spending 300-1000% more for an item that looks pretty similar to us. Why should I buy a $100 bicycle helmet that looks very similar to the $20 one from Walmart? Why is this wheel $300 and this one is $30? What’s the difference between this $10 tire and this $50 tire, if they both fit my bicycle?
The fact is, there often isn’t any difference for the casual recreational rider. If all I ride is sidewalks and bike paths, my tire needs aren’t going to be nearly as intense as someone who uses their bicycle as their primary transportation and typically travels 20+ miles per day. On the wheels, that is one of the primary components that determines a particular bicycle’s ability to carry weight, when the frames are comparable. A heavy person simply needs a heavier, stronger built wheel to ensure reliable performance over time.
For those of us who choose cycling as a way to stay active and fight back against the battle of the bulge…we may as well get used to paying a bit more. Riders over 150-175 lbs. are often going to want to upgrade wheels, tires, and seats as part of their standard gear, for comfort, reliability, and safety. While wheels might be an easy fix, simply replacing the stock wheel with a heavier gauge wheel with heavier gauge spokes, the seat gets downright personal and very difficult.
The seat…
There are split seats, comfort seats, narrow seats, wide seats, gel seats, leather seats, retro seats, cruiser seats, seats with backs, seats with no horn, spring seats, quick release seats…the list seems infinite. Since it is so very personal and the preferences can be so unique…all I can say is try them. Preferably without having to buy them! Try friends’ seats, try strangers’ seats if they will let you…ask to try them in the bike shop…and you still won’t know until you have made numerous rides in one whether it really is “your” seat. When you find “your” seat, you’ll cling to it like it is your only life raft in the vast ocean, refusing to consider any other…it’s that personal. Might I suggest you buy a spare and hide it in your closet on the top shelf, just in case it is no longer in production in five or ten years when you have to have a new one?
Handlebars are another area with a lot of personal preference, but this is more directly related to the style of riding. My ilk wants to ride upright, able to rubber neck the scenery around them, lollygagging and gossiping with their grandkids, showing off their portable pooch, or just enjoying a morning ride to go have coffee with friends. That means I look for a bike with a longer stem and big handlebars that are swept backwards to allow for that comfortable stance. That doesn’t mean I always knew that though!
When I bought my first “senior” bicycle a few years ago, I looked at what was available. There was the basic cruiser, but no gears, and I already knew that gears made riding much easier. There was the road bike, but the skinny tires and hunched over position appealed to me about as much as a mammogram followed by a root canal. That left mountain bikes. They had gears, they had shocks, and they had an “in between” looking handle bar. Unfortunately, it was more hunched than upright–a substantial amount of stress is put on wrists, hands, and shoulders in that position, along with a peculiar neck position to see ahead. It didn’t work for me, and I’ve heard others complain about hand/wrist/shoulder problems with them too.
There just aren’t very many budget conscious bicycles out there for the sorta-serious recreational rider who wants a comfortable and casual upright seated position and isn’t worried about time trials and speeds. Face it, at a certain point, we’re just worried about getting to point a, enjoying ourselves on the way, and then making it home in one piece.
Then I found Dutch bicycles. Oh, I want one…but unfortunately, compared to the average Dutch person, I’m apparently pint-sized. The bikes are just too big for someone as short as I am, especially since I want a “men’s” bicycle (not only are they easier to put a frame mounted motor on, but…they are easier to put on a bike carrier.) Men’s Dutch bicycles are for people who are over 5’8″ it seems…and I don’t care how much I stretch, I’ll never be that tall!
It’s too bad that we don’t have an American equivalent, especially considering the number of people taking to cycling as a great local transportation method. They have some built in features that really appeal to me, like an integrated locking system, sturdy fenders (instead of flimsy shiny ones) a skirt protector to keep coats and skirts out of and away from the wheel, and both racks and baskets, along with a light. They also have gears in the hub, eliminating the derailleurs entirely and simplifying the whole chain thing. They are sturdy and simple, designed to last a lifetime. While I know they’d never come in at the $100 mark our current diet of cheap Chinese bicycles seems to be set at, one of these cheap bicycles typically lasts about a year before beginning to fail somewhere.
Another contender for a favorite of mine is the English roadster, another old fashioned (shall we say “retro” here?) classic style. It has a lot in common with the Dutch bicycles, far more than the standard American cruiser has in common with either one. Once again, it is not a popular style in the USA, and few retailers carry them.
The old classic “Flying Pigeon” doesn’t seem to be imported to the USA. Some things I found indicated that it fails to meet modern American safety standards. I’m not sure how stringent American standards are, but that is somewhat frightening, considering the low safety threshold achieved by most *mart assembled bikes. Even so, they also had the upright seated position that casual riders enjoy.
Unfortunately, the “comfort” bikes that are often labeled as such don’t necessarily offer anything resembling comfort. Cruisers often fail to be particularly comfortable either, especially after struggling up even the mildest of hills on one of their single speed wonders. I’m not sure who they are really designed for, as the comfort bikes seem to by some strange hybrid of mountain bike and cruiser, with a little road bike tossed in.
There’s another breed out there too. Day Six makes a “pedal forward” bike that is between comfort and recumbent, utilizing the pedal forward concept of the recumbent without the low rider positioning and exaggerated leg position. I haven’t ridden one, and with a price tag of over $800, it’s not a casual purchase that you can park if you don’t really like it either. However, if your bike shop allows test rides, that may be an option–my cycle shop does carry them at times.
The same goes for recumbents. It’s a whole ‘nuther breed of bike, and one that I’m a bit uncertain about. I do like the looks of some of the side-by-side versions for two riders though–imagine being able to ride beside your partner and actually converse as you toodle along instead of shouting back and forth until you come to a stop to actually hear what they are saying. Some of them actually separate into two independent 2-wheel recumbent bicycles as well, while others are dedicated trikes. For those of us who have health problems or balance problems, even if it is mostly a fear of a spell of dizziness while riding, this might be a very viable solution. Unlike traditional trikes, recumbent trike riders are usually very fond of their trikes with few of the complaints that plague the riders of the “traditional” version.
For those who have a bike they love, but have balance issues, there are some expensive but good solutions out there for “training wheels” designed to cope with adult size riders and provide the security that we crave. They aren’t simply bolted to the axle, leaving some cheap pot metal to support the rider in the event they lose their balance either, instead often having a “spring” like effect and also fixing elsewhere on the bicycle frame. They aren’t cheap, and they may require mounting at a bike shop if you aren’t handy, but they do exist. Like most specialty products, their low production numbers means a bit higher price tag, but hopefully it is also accompanied by good design and a solid warranty. I like the look of the “EZ Trainer“. Stabilizer Wheels are also another option that looks like it has merit to me.
So, despite the futility of the targeted ads that I’m being sent about cycling gear, there are products out there that I am interested in. We have to look a little bit harder, but…the one thing that isn’t very readily available is the high tech clothing in plus sizes. There are some thermal underwear pieces, but living on the Gulf Coast, cold isn’t the same worry as good old heat and humidity accompanied by ample sweating and further aggravated by a desire for protection from UV rays. Even so, I can’t see me in spandex, and I pray that my husband never decides to try it. I may love him dearly, but my mind just can’t stand the thought of that particular visual.
Come on, cycle companies…America’s largest demographic is now over 40 and still active. Where’s our gear and garments?